Where’s your Sense of HUMÖR …

Humor clothing coming to Love Clothing soon….

Humor is a relatively new brand of clothing and apparel, since it has only been around since 2007. Conceived, born, and bred in Copenhagen in Denmark, this clothing company takes their clothing seriously. They put great emphasis on sampling, silhouette, and style, which the company says, is the essence of what Humor Jeans is. Most of their clothes are funky and they also feature different colours, patterns and details which are mixed and matched together to create a complete and unique look which is perfect for both casual wear and as a party getup. The company looks at what is currently trending and what the previous trends were before and they mix it all up to create a unique brand of clothing.

Not only does Humor sell jeans for men, they also sell knitted jumpers, jackets, oversized shirts, cardigans, gloves, beanies, shorts, coats and chinos. Humor offers their clothes in collections their  Spring Collection for 2012 is a combination of lightweight knitted wear, casual shirts, and shorts which is perfect for sailing around or walking around the neighbourhood. It is said that their designer jeans and other clothes they sell are inspired by underground music scenes and fashion from around the world.

Sampling, silhouette and a confident, international style – that’s the essence of HUMÖR. But on the other hand, the young, casual Danish brand can’t be labelled quite as easily. With the inspiration coming from electronic music and the pulse from ever-changing street wear in the metropolises, the scene is set for a high degree of individual interpretation. That’s why the funky, off-beat samplings of colours, patterns and details work so well, whether hanging out with friends during daytime or going to clubs at night. HUMÖR is a kind of fashion Lego providing the bricks that allow one to create one’s own identity, thus never becoming boring, grey or predictable.

At HUMÖR it’s OK for things to be in a state of flux - the colours, patterns, graphic prints, styling. It’s casual, edgy, and different. That’s why they are working with a whole new silhouette that samples elements from work wear, sportswear and classic club wear. It may be a detail mounted in a surprising new way, or mixed in over a piece of clothing just as a beat is mixed in over a well-known piece of music. Street style from Tokyo, Berlin, London and New York plays a part, but we get our inspiration from all sorts of places: colours on advertising posters from the 80’s or graphic design on tracksuits from the early 70’s, plus a good dose of cyber culture and humour.

Oversize tops both borrow from Granddad and reach out to the pulsating, ever-changing street fashions of the Shibuya. The colours are cheerful, clear and very often teasingly, surprisingly combined into totally new expressions. Scandinavian hippy knitwear meets Shibuya-streetstyle meets cyber fashion. Despite the fact that Humor is a relatively new brand, it has caught the attention of a lot of people around the world, including celebrities and musicians alike. A number of celebrities have been spotted wearing Humor Chinos, including the JLS boys, Matt Cardle, and Tinchy Stryder.

So whether you are a seasoned fashionista or if you just want to add something edgy and put some colour into your wardrobe, buy your clothes from Humor today.

Celebs wearing Humor....