Recapture your Freedom which Eloped with your Youth
Irregular Choice is known to maintain creativity and individuality in a world of sameness. Irregular Choice is more than just a brand name. It is a mood, a mind-set and a way of being. One shoe brand that delivers something new and fun, while it retains the brand's imagination and originality.
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| Dan Sullivan |
In the seaside town of Brighton in 1999, a design entrepreneur Dan Sullivan started Irregular Choice. He was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world.
Dan came from an original design background, educated by his up- bringing and surroundings, his parents who owned the well renowned Transport store on London’s Kings Road in the 70s, working with the likes of Red or Dead and Katherine Hamnett, back when fashion was about being distinctive and making a strong statement.
This propelled Dan into launching the Irregular Choice brand. Seeing the gap for fresh, fun and statement footwear, he has always keeped true to the original source of inspiration and imagination from his unique travels and experiences.
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| Women's Black Disco Pants By Irregular Choice |
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| Women's Purple Abigails Party Heel By Irregular Choice |
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| Women's Pewter Miaow Shoes By Irregular Choice |
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| Women's Black Spat Attack Heels By Irregular Choice |
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| Women's Red Abigail's Party Heels By Irregular Choice Over the last 10 years Irregular Choice has carved itself a niche and inadvertently founded itself a fan club. Having had collaborations with some of the world’s most sought after brands and designers, who are constantly pushing the boundaries with each collection. Irregular Choice has even been named ‘The Viagra of the shoe industry’. Irregular Choice has since been named ‘The Lifestyle Choice of Fashion Footwear’ by Super Super mag and The Purveyor of Fresh, malicious and multicoloured shoes’ by WAD. |
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| Women's White Yahoo Boots By Irregular Choice |
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| Women's Cream Big Momma Shoes By Irregular Choice |
Irregular Choice is known for maintaining creativity and individuality in a world of conformity. It is more than just the name of a brand. It's a state of mind, a way of being. A supply of something fresh and fun that maintains imagination and originality above all else. With devotees that include Katy Perry, Agyness Deyn and Gwen Stefani.
Jessie J Continuing her Irregular Choice run, wore her Big Momma’s in gold whist performing her hit song ‘Price Tag’ at the MTV Europe Music Awards last night.
Dancers alongside the artist Professor Green were spotted wearing Irregular Choice shoes at the 2011 MOBO awards! All from the amazing new Autumn Winter 2011 collection
USA rapper Nicki Minaj was spotted at a Betsey Johnson show in her Irregular Choice London College of Fashion Rosanna heels.
X Factor finalist Cher Lloyd has been photographed wearing her Abigail’s Party shoes in a Bliss Magazine photo-shoot
Irregular Choice Shoes are Available at loveclothing.com
