Love Clothing: 3/4/12

Thursday, March 8, 2012

Where’s your Sense of HUMÖR …

Humor clothing coming to Love Clothing soon….

Humor is a relatively new brand of clothing and apparel, since it has only been around since 2007. Conceived, born, and bred in Copenhagen in Denmark, this clothing company takes their clothing seriously. They put great emphasis on sampling, silhouette, and style, which the company says, is the essence of what Humor Jeans is. Most of their clothes are funky and they also feature different colours, patterns and details which are mixed and matched together to create a complete and unique look which is perfect for both casual wear and as a party getup. The company looks at what is currently trending and what the previous trends were before and they mix it all up to create a unique brand of clothing.

Not only does Humor sell jeans for men, they also sell knitted jumpers, jackets, oversized shirts, cardigans, gloves, beanies, shorts, coats and chinos. Humor offers their clothes in collections their Spring Collection for 2012 is a combination of lightweight knitted wear, casual shirts, and shorts which is perfect for sailing around or walking around the neighbourhood. It is said that their designer jeans and other clothes they sell are inspired by underground music scenes and fashion from around the world.

Sampling, silhouette and a confident, international style – that’s the essence of HUMÖR. But on the other hand, the young, casual Danish brand can’t be labelled quite as easily. With the inspiration coming from electronic music and the pulse from ever-changing street wear in the metropolises, the scene is set for a high degree of individual interpretation. That’s why the funky, off-beat samplings of colours, patterns and details work so well, whether hanging out with friends during daytime or going to clubs at night. HUMÖR is a kind of fashion Lego providing the bricks that allow one to create one’s own identity, thus never becoming boring, grey or predictable.

At HUMÖR it’s OK for things to be in a state of flux - the colours, patterns, graphic prints, styling. It’s casual, edgy, and different. That’s why they are working with a whole new silhouette that samples elements from work wear, sportswear and classic club wear. It may be a detail mounted in a surprising new way, or mixed in over a piece of clothing just as a beat is mixed in over a well-known piece of music. Street style from Tokyo, Berlin, London and New York plays a part, but we get our inspiration from all sorts of places: colours on advertising posters from the 80’s or graphic design on tracksuits from the early 70’s, plus a good dose of cyber culture and humour.

Oversize tops both borrow from Granddad and reach out to the pulsating, ever-changing street fashions of the Shibuya. The colours are cheerful, clear and very often teasingly, surprisingly combined into totally new expressions. Scandinavian hippy knitwear meets Shibuya-streetstyle meets cyber fashion. Despite the fact that Humor is a relatively new brand, it has caught the attention of a lot of people around the world, including celebrities and musicians alike. A number of celebrities have been spotted wearing Humor Chinos, including the JLS boys, Matt Cardle, and Tinchy Stryder.

So whether you are a seasoned fashionista or if you just want to add something edgy and put some colour into your wardrobe, buy your clothes from Humor today.

Celebs wearing Humor....

Sunday, March 4, 2012

Tee Time…..

The T-shirt…

Following World War II, it became common to see veterans wearing their uniform trousers with their T-shirts as casual clothing, and they became even more popular in the 1950s. Hip hop fashion calls for "tall-T" T-shirts which may extend down to the knees. In 1959, plastisol, a more durable and stretchable ink, was invented, allowing much more variety in T-shirt designs. In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers.

The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt.http://www.loveclothing.com/tops-tees-c-1_3.html In the late 1960s a company called the Monster Company, California, produced fine art designs expressly for T-shirts. Since the 1980s, T-shirts have flourished as a form of personal expression T-shirts with bold slogans was popular in the UK.

Screen printed T-shirts have been a standard form of market for major consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns.

Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative.

Examples of designer T-shirt branding examples also include representations of rock bands, among other obscure pop-culture references. A 1990s trend in women's clothing involved tight-fitting "cropped" T-shirts short enough to reveal the midriff.

Tees now have become a trend in most seasonal campaigns, depicting logos from every walk of life. It is probably one of the most staple fashion items in a wardrobe and used for every event, whether smart to casual, on its own or layered. From long sleeved to vest tops, young to old, plain to fancy, it is one item of clothing we can’t live without.

Some of our great selection of tee from Love clothing...