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Wednesday, January 25, 2012

Pepe Jeans: At the forefront of the fashion pack

Pepe Jeans: 2011/2012
In 1973 in Notting Hill Pepe jeans were born. In a time when fashion brands were made less by marketing science and cold cash, and more by real people discovering different, sometimes dangerous, and always exciting fashion that London designer Nitin Shah and his brothers Arun and Milan unleashed their vision of detail-rich denims to an audience that had become tired by a tidal wave of bland and anonymous jeans.

It didn’t take long for the Shah Brothers to realise that the popularity of Pepe Jeans was roller coasting beyond their wildest aspirations. By the start of the new millennium Pepe Jeans London had confirmed its reputation as one of the biggest brands in the denim market. Pepe Jeans London remains at the forefront of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion in the market. Their advertising campaigns have featured well known personalities and top models such as Bruce Weber, Bridget Hall, Kate Moss, Natalia Vodianova, Laetitia Casta, Sienna Miller, Jason Priestley, Ashton Kutcher, James Jagger and Alexa Chung.
Pepe Jeans London Tooting Dark Navy Jeans from Love Clothing
Pepe Jeans London Tooting Denim Jean Dark Indigo from Love Clothing

Pepe Jeans London presents their 2011-2012 Autumn/Winter Men’s Lookbook. Outerwear, such as down jackets, pea coats, quilted, leather and denim play a big role on a man’s wardrobe. Camouflage, plaids and stripes freshen up the attire. Add scarves, knits and headgear to keep you warm this season. Pepe Jeans London presents their 2012 Spring Summer Ad Campaign. The advertising crusade features an urban city backdrop with a retro vintage appeal.

            Pepe Jeans Spring Summer 2012 Ad Campaign




International denim brand Pepe Jeans London is set to unveil a new global ad campaign for spring/summer 2012 which asks the question, ‘Have You Seen Pepe?’ Drawing on the brand’s London roots the campaign’s narrative provides a series of sneak peeks into Pepe’s private life around the streets of London. In a world populated by the capital’s up-all-night club kids and punctuated by a series of backstreet adventures, Pepe remains one-step ahead of the crowd and elusively out of the picture, begging the question, ‘Have You Seen Pepe?’, a slogan which underpins the Spring Summer ’12 ad campaign.

Sunday, January 22, 2012

Get the Blues

The Blue Colour Trend 2012

The electric blue trend mesmerizes the public with its psychedelic vibe and blinding radiance. Confirmed by the recent runways, this forecast of the must-have colours for Spring 2012 promises a beautiful season to come.
Electric blue-coloured pieces have been everywhere for a few seasons now and we're still crushing on the colour as part of a bold, colour-blocked ensemble or as an easy way to brighten your neutrals. The colour is cool yet feminine, signifies freshness and compliments most complexions.  
After several seasons of nudes and neutral tones, there seems to be a shift towards colour in accessory design - and it’s back to the most prominent colour blue. The predominant tones on the catwalks were 'Cobalt' and 'Klein' but other variations were also present, and the colour blue was used as a single hue not only in handbags and shoes, but was also on straps, trims or edges of purses.
Since we have only just started to see the comeback of colour, it seems likely that blue will be a palate cleanser not only for designers. Mix and match for a monochrome effect, or punctuate an already colourful ensemble with a fab pair of indigo or azure shoes. With looks so polished, one could consider this blue colour the new black.
You don't have to be an expert to add a pop of blue into your outfit. Electric blue is sure to flatter all skin tones and can compliment neutral colours such as beige and also flamboyant colours like burgundy, fuchsia pink or even pine green.

More men are paying lots of attentions on the dressing. So not only the women’s fashion trend colour eye-catching, but also the men fashion trends. Now we are at the beginning of 2012, as the seasons changes, the fashion colour trend may change, and this season the trend is designed with mellow colour, blue.
Blue seems to be the ‘cool’ colour of choice for Roberto Cavalli’s Spring/Summer collection for men. Stay ahead of the trend-conscious pack this season with a splash of serene sea and sky shades to shocking hues of electric blue and striking cobalt. Avoid the top-to-toe ice man look, but opt to cleverly mix and match instead by breaking up the blue with a complimentary-coloured shirt.
The blue runway ensembles with crimson and white bursts are winning combinations. Bright hues of blue are a seen many of the major designers' collections. Giorgio Armani employed this colour in a three-piece, almost futuristic looking, satin finish tech fabric suit, among other ways.

                                  Here are some of our Blue Trend from Love Clothing

Men's Blue 60s Cardigan
Men's Navy & White Spear Shirt By Criminal Damage

Small Blue Leather Satchel By Oxford Bag Company

Womens Blue Vero Moda Long Sleeve U-Neck
Womens Cobalt Emmas Dots Short Dress by Vero Moda

                                             Celebrities wearing the Blue Colour Trend