Cheap Monday: For the Young and Trendy

Cheap Monday 2012

It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market.In November 2000 when Örjan Andersson, Adam Friberg and two of their friends opened a small second hand store in a Stockholm suburb.

The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse Karlsson and open up a bigger shop in central Stockholm was made. The store was a full-time concept, open every day of the week, and therefore got the name Weekday. From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing – a blend that attracted young, trendy Stockholmers. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans.

The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. The skull logo was made by Örjans’ friends Björn Atldax and Karl Grandin who previously had helped out with the imagery for the two stores.Today Cheap Monday carry main collections for men and women as well as three in-season drops/season. Despite the fast growth our original idea still remains: to offer our customers pieces that compete with high-end brands both in attitude and fashion-level as well as in quality – always at an extremely good price.

Lookbook: Cheap Monday S/S 12

It's a cheerful orange bonanza for the Cheap Monday Lookbook Spring/Summer 2012. Originally hailed for their stovepipe skinnies that served as an un-official model off-duty uniform, the Swedish label Cheap Monday have brought us a colour burst of garments.

Taking inspiration from the sweetness of the youth and innocence of a first romance, the Polaroid images combine bright orange, mint and royal blue designs in a studio setting and give a collection that is fun and bold. The concept of living alternative lives, and celebrating collective and valuing idealism brings forth designs of A-line shapes, with tunics paired up with either bare legs or wide-legged trousers.

Light denim is also combined with pleated styles, stripes and flat shoes, to give an entirely eye-popping collection. The eye popping collection combines orange, mint and royal blue designs in a studio setting, projecting youthful concepts from the fun, to the obscure and alternative. We can expect flowy  maxiskirts, prim button-up blouses, and draping tunics paired with bare legs or wide-legged trousers.  An abundance of denim is weaved throughout the collection, with functional and decorative eyelets and plexiglass details referring to bold, youthful ideas and new materials.

The Spring/Summer Cheap Monday Collection coming to Love Clothing Soon....

The Hoodie: The Ultimate Casual Jacket

Colourful Hoodies 2012

The modern clothing style was first produced by Champion in the 1930s and marketed to labourers working who endured freezing temperatures while working in upstate New York The term hoodie entered popular usage in the 1990s.

The hoodie took off in the 1970s, with several factors contributing to its success. Hip Hop culture developed in New York City around this time, and the hoodie's element of instant anonymity.The hoodies are the perfect fashion choice for anyone who is looking for comfortable and stylish clothing items to wear during the colder months. 

 Add a unique graphic design on them and they are beyond perfection: warm, soft, comfy and trendy! Today hoodies have become a significant part of women’s wardrobe, now as important as jeans and tees. And the latest trend for 2012 is hoodies combined with day and evening wear as the ultimate casual coat. Men’s hoodies in the collections of past trends on either centred or durability, but now there’s a collection that was specifically designed to merge the two together beautifully.

 Hoodies always a line of clothing that appealed to the masses, have particularly where comfort and durability concerns, but now the hoodies are all things fashionable to boot. Men’s hoodies not only sympathetic to the younger generation, these garments offer on one of any age and they do a fantastic job of reflecting one man’s maturity and youth. 

 

 Hoodies have been around for a long time and they are not new in the fashion world by all means, but the hoodies of yesteryear are nothing like the fresh, new, new lines of men’s hoodies inspired by today. 

 Criminal Damage Oversized Hoodie Burgundy from Love Clothing

Criminal Damage Oversized Hoodie Coral from Love Clothing

Criminal Damage Oversized Hoodie Kelly Green from Love Clothing

Specific fashion and music events have brought back the hoodie in prominent collections of designers like the late and hoodies will find it easy to dive in everyone’s wardrobe in the world. Before hoodies achieved mainstream fashion, many individuals who coveted the surf-and skateboard scene and its coveted hoodies, comfortable garments which brings into the world of fashion and designer labels. Hoodies are affordable and functional, durable and modern.

 Criminal Damage Skinny Hoodie Sea Port

Skinny Hoodie in Red

 Skinny Hoodie Marine Marl 

Celebrities in Hoodies...

 

Selected: for the Modern Woman

Selected: For Women who Embrace  the Urban Lifestyle....
 

The Selected clothing brand originated in Denmark back in 1997 and it has grown into a label preaching individuality and style to people all over the world. It tells the story of strong and independent characters transforming the newest trends into personal expressions. The feminine girl for Spring 2012 is inspired by the high end life of Paris. It's the life of a woman who has her career as her priority. The Femme line mixes light weight silk, fluid tencel, light suede, drapey cupro, heavy viscose, and cotton linen. The colours are fresh eucalyptus, warm henna, bombay yellow and warm tones, which give the collection attitude.

Inspiration is drawn from strong-minded men and women who embrace  the urban lifestyle and interpret the latest trends in fashion, music and design. Selected clothing offers different lines to their consumers who are looking for classic yet new items that they can wear on a day-to-day basis. They specialize in creating clothes that look as though they have been tailor-made for the wearer, freedom, identity and style and represents an understated elegance and coolness with focus on high quality and recognisable details.

Selected/Femme embraces the look of a cosmopolitan woman with a significant identity and courage to create a personal style within the modern look. The Selected style is feminine, cool and chic. It embraces freedom, identity and style and represents an understated elegance and coolness with focus on high quality and recognisable details and is thoroughly prepared with a vision to combine classic tailoring art with the informal feminine look.

Here is some of our great clothes from Selected at Love Clothing.....

Selected Annie Denim Leggings Light Blue

Selected Femme Katie 3/4 Dress Clematis Blue

Women's Zebra Print Trousers By Selected

Womens Dark Straw Sanita Blazer by Selected

Selected Femme Salli Short Dress Dark Straw

Women's Grey Camille Knitted Cardigan Coat with Zip By Selected