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Friday, October 5, 2012

US Punk Rainbow Queen Audrey Kitching for Irregular Choice AW 12

 US Punk Rainbow Queen Audrey Kitching  for Irregular Choice AW 12

Irregular Choice – a reputable footwear brand, setting the pace for stepping out of the crowd with their footwear design for the past 12 years. Irregular Choice formed in 1999, by design expert Dan Sullivan, in the seaside town of Brighton.  At the time, the fashion industry was entering a dynamic phase with consumers wearing ‘unheard of’ styles. 

Dan was aware of this opportunity and so took an ‘irregular stomp’ on the footwear world. His designs are known for their sky high heels with colliding colour combos and a wild creation of prints. American blogger and designer, Audrey Kitching, who modelled for the AW 12 campaign. She is known for her modelling, presenting, designing her two clothing lines Tokyolux and Coco De Coeur, pink hair, ornate flower crowns and fearless street style that have taken the USA by storm.

The Lookbook campaign was shot in her hometown of Philadelphia. She was in Irregular Choice dresses, jewellery and of course, the ‘famous’ designed pairs of Irregular shoes. Starting off in China town, Audrey browsed the local markets, before picking up a PA Times, stopping to snap some Polaroid pics and then headed over to famed retro take- out Genos Steak House. 

Celebrities have a major fetish for the label, such as Jessie J, Cher Lloyd and Nicki Minaj, just to name a few; they’ve been spotted wearing the brand. Considering they only launched their site around 3 years ago, they are now ranked 173,967 in the ‘most viewed sites in the world’. Irregular Choice has definitely shown its irregular side and has been labeled, by Super Mag, “The Lifestyle Choice of Fashion Footwear.

Irregular Choice Flick Flack Shoe Blue  

Women's Black I'm From the Future Heels By Irregular Choice 

Irregular Choice Abigail's Party Red Cream  

Sunday, September 30, 2012

Shock Factor Tees....

Print Tees 2012

What is it about tees that make them a understated important item of clothing in  everybody's  wardrobe, and the one that is always taken for granted. Apart from those tees that make a statement. Probably because they come in a varied amount of different styles and prints, it's easy to choose which  have so many rooms for creativity in terms of design.  You know those days when you roll out of bed at noon, can't be bothered to do your hair, and want brunch, badly. Getting dressed in anything more exciting than a T-shirt, a pair of jeans, trainers, and a sweater seems nearly Herculean at that point. As designers who always strive to maintain originality and uniqueness, we are sucker for creative stuff, that includes what we put on.

When was the last time we you walked down the street and people start checking out your attire? It doesn’t have to be something branded, a creative and catchy t-shirt will do, Screen printed T-shirts have been a standard form of market for major consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. 

 However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns. Whether you like muted or bright colours, the guide shows how to wear the novelty t-shirts beyond just pairing with jeans, designer T-shirt branding examples also include representations of rock bands, among other obscure pop-culture references. Tees now have become a trend in most seasonal campaigns, depicting logos from every walk of life.

It is probably one of the most staple fashion items in a wardrobe and used for every event, whether smart to casual, on its own or layered. From long sleeved to vest tops, young to old, plain to fancy, it is one item of clothing we can’t live without.

Eleven Paris N23 T-Shirt White  

 Chimpanzee Amy Winehouse Poster T-shirt White