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Wednesday, January 18, 2012

Ben Sherman: Not just a Name…

Ben Sherman
In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, he set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England.

Chris wears chinos Carlos Campos, coat, shirt and shoes Plectrum by Ben Sherman. Justin wears jacket and chinos Carlos Campos, shirt, hat and shoes Ben Sherman.

                    Chris wears jacket and chinos Carlos Campos, shirt, hat and shoes Ben Sherman.

Having been adopted by many of the significant cultural movement over the past five decades, Ben Sherman now presents a full five decades, Ben lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism.
                                     Chris wears jacket and polo Plectrum by Ben Sherman

Chris wears jacket and sweater Plectrum by Ben Sherman, and shoes Ben Sherman. Justin wears sweater Plectrum by Ben Sherman, chinos, watch and boots Ben Sherman.

Chris wears jacket and sweater Plectrum by Ben Sherman. Justin wears sweater Plectrum by Ben Sherman.



                    Justin wears shirt and coat Plectrum by Ben Sherman,  and shoes Ben Sherman.

                                     Justin wears shirt and coat Plectrum by Ben Sherman.

Now having existed for 5 decades the Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 5 decades, from the mods , to 2 tone and ska, to brit pop and is today still worn by the current bands and style leaders of the current decade.

Justin wears sweater Plectrum by Ben Sherman, chinos, watch and boots Ben Sherman.

                                         Ben Sherman‘s Spring/Summer 2012 collection.
Moving on from AW11’s theme of an Englishman in New York, Ben Sherman’s SS12 collection has been inspired by the journey from Brighton to Tokyo. Combining classic British design with the Japanese sensibility for style and innovation, we’ve produced a collection that fuses east and west to see wardrobe favourites reworked and restyled in original and unexpected fabrications.

Check out Love Clothing for new arrivals of Ben Sherman next week...

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