Cheap Monday 2012
It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market.In November 2000 when Örjan Andersson, Adam Friberg and two of their friends opened a small second hand store in a Stockholm suburb.
The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse Karlsson and open up a bigger shop in central Stockholm was made. The store was a full-time concept, open every day of the week, and therefore got the name Weekday. From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing – a blend that attracted young, trendy Stockholmers. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans.
The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. The skull logo was made by Örjans’ friends Björn Atldax and Karl Grandin who previously had helped out with the imagery for the two stores.Today Cheap Monday carry main collections for men and women as well as three in-season drops/season. Despite the fast growth our original idea still remains: to offer our customers pieces that compete with high-end brands both in attitude and fashion-level as well as in quality – always at an extremely good price.
Lookbook: Cheap Monday S/S 12
It's a cheerful orange bonanza for the Cheap Monday Lookbook Spring/Summer 2012. Originally hailed for their stovepipe skinnies that served as an un-official model off-duty uniform, the Swedish label Cheap Monday have brought us a colour burst of garments.
Taking inspiration from the sweetness of the youth and innocence of a first romance, the Polaroid images combine bright orange, mint and royal blue designs in a studio setting and give a collection that is fun and bold. The concept of living alternative lives, and celebrating collective and valuing idealism brings forth designs of A-line shapes, with tunics paired up with either bare legs or wide-legged trousers.
Light denim is also combined with pleated styles, stripes and flat shoes, to give an entirely eye-popping collection. The eye popping collection combines orange, mint and royal blue designs in a studio setting, projecting youthful concepts from the fun, to the obscure and alternative. We can expect flowy maxiskirts, prim button-up blouses, and draping tunics paired with bare legs or wide-legged trousers. An abundance of denim is weaved throughout the collection, with functional and decorative eyelets and plexiglass details referring to bold, youthful ideas and new materials.
The Spring/Summer Cheap Monday Collection coming to Love Clothing Soon....