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Friday, October 5, 2012

US Punk Rainbow Queen Audrey Kitching for Irregular Choice AW 12

 US Punk Rainbow Queen Audrey Kitching  for Irregular Choice AW 12


Irregular Choice – a reputable footwear brand, setting the pace for stepping out of the crowd with their footwear design for the past 12 years. Irregular Choice formed in 1999, by design expert Dan Sullivan, in the seaside town of Brighton.  At the time, the fashion industry was entering a dynamic phase with consumers wearing ‘unheard of’ styles. 



Dan was aware of this opportunity and so took an ‘irregular stomp’ on the footwear world. His designs are known for their sky high heels with colliding colour combos and a wild creation of prints. American blogger and designer, Audrey Kitching, who modelled for the AW 12 campaign. She is known for her modelling, presenting, designing her two clothing lines Tokyolux and Coco De Coeur, pink hair, ornate flower crowns and fearless street style that have taken the USA by storm.








The Lookbook campaign was shot in her hometown of Philadelphia. She was in Irregular Choice dresses, jewellery and of course, the ‘famous’ designed pairs of Irregular shoes. Starting off in China town, Audrey browsed the local markets, before picking up a PA Times, stopping to snap some Polaroid pics and then headed over to famed retro take- out Genos Steak House. 






























Celebrities have a major fetish for the label, such as Jessie J, Cher Lloyd and Nicki Minaj, just to name a few; they’ve been spotted wearing the brand. Considering they only launched their site around 3 years ago, they are now ranked 173,967 in the ‘most viewed sites in the world’. Irregular Choice has definitely shown its irregular side and has been labeled, by Super Mag, “The Lifestyle Choice of Fashion Footwear.





Irregular Choice Flick Flack Shoe Blue  

Women's Black I'm From the Future Heels By Irregular Choice 



Irregular Choice Abigail's Party Red Cream  





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