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Wednesday, January 25, 2012

Pepe Jeans: At the forefront of the fashion pack

Pepe Jeans: 2011/2012
In 1973 in Notting Hill Pepe jeans were born. In a time when fashion brands were made less by marketing science and cold cash, and more by real people discovering different, sometimes dangerous, and always exciting fashion that London designer Nitin Shah and his brothers Arun and Milan unleashed their vision of detail-rich denims to an audience that had become tired by a tidal wave of bland and anonymous jeans.

It didn’t take long for the Shah Brothers to realise that the popularity of Pepe Jeans was roller coasting beyond their wildest aspirations. By the start of the new millennium Pepe Jeans London had confirmed its reputation as one of the biggest brands in the denim market. Pepe Jeans London remains at the forefront of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion in the market. Their advertising campaigns have featured well known personalities and top models such as Bruce Weber, Bridget Hall, Kate Moss, Natalia Vodianova, Laetitia Casta, Sienna Miller, Jason Priestley, Ashton Kutcher, James Jagger and Alexa Chung.
Pepe Jeans London Tooting Dark Navy Jeans from Love Clothing
Pepe Jeans London Tooting Denim Jean Dark Indigo from Love Clothing

Pepe Jeans London presents their 2011-2012 Autumn/Winter Men’s Lookbook. Outerwear, such as down jackets, pea coats, quilted, leather and denim play a big role on a man’s wardrobe. Camouflage, plaids and stripes freshen up the attire. Add scarves, knits and headgear to keep you warm this season. Pepe Jeans London presents their 2012 Spring Summer Ad Campaign. The advertising crusade features an urban city backdrop with a retro vintage appeal.

            Pepe Jeans Spring Summer 2012 Ad Campaign




International denim brand Pepe Jeans London is set to unveil a new global ad campaign for spring/summer 2012 which asks the question, ‘Have You Seen Pepe?’ Drawing on the brand’s London roots the campaign’s narrative provides a series of sneak peeks into Pepe’s private life around the streets of London. In a world populated by the capital’s up-all-night club kids and punctuated by a series of backstreet adventures, Pepe remains one-step ahead of the crowd and elusively out of the picture, begging the question, ‘Have You Seen Pepe?’, a slogan which underpins the Spring Summer ’12 ad campaign.


  1. I love your dresses!

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