Vera Moda: Alexa Chung S/S Campaign 2012

Vera Moda takes on Alexa Chung...

Alexa Chung has climbed the best dressed lists over the years, and with numerous campaigns behind her. Now the 28 year old model has finally added international fashion brand Vero Moda to her repertoire. Alexa is the perfect choice for Vero Moda, their fashion forward, quirky designs reflect Alexa's personal style perfectly, and it's a wonder they didn't snap her up sooner.

Alexa's face will be plastered over Vero Moda stores around Europe from November this year until July 2012, giving her four campaigns in total. Alexa is enviably photogenic, but in true Vero Moda style, we can expect that they will be nothing less than spectacular. Alexa's face on the brand will undoubtedly push sales and drive their popularity wild, her fashion consciousness is something that will keep shoppers attentive to what styles Vero Moda are selling.

So what can we expect from Vera Moda this season? Well, it's all about the details, from cutesy hearts and pleats to cut-out lace.

The shoot took place in Williamsburg, New York, providing that hipster vibe we so love about AC. Plus, the Style Hunter style and that soft, summery lighting with lush greenery. It's all about the details, from cutesy hearts and pleats to cut-out lace.

It certainly has that je ne sais Chungness to it – see the Peter Pan-collared cream blouse, the dotted skirt worn with knee-high socks + flats, and the ballerina-esque strapless dress made of layers of tulle.

Some of our new in Vera Moda clothing from Love Clothes

 Vero Moda Long Sleeved Jail Sweater Blue & White

Vero Moda Jolly Short Skirt Pink

Vero Moda Tunic Mix Granit Multi Coloured

Vero Moda Twilight 3/4 Trenchcoat  in Dark Navy