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Friday, March 30, 2012

Freshly Out of Their Box: Boxfresh 2012

Boxfresh 2012
Welcome to Boxfresh, a very British way of life that spans the last two decades of youth culture. In 1989 a lot of very culturally significant stuff was going on around the world. Boxfresh owes its name to a slang expression of the hip-hop community of New York, which refers to a pair of new shoes "freshly out of their box".

 Boxfresh shoes were created in 1989; by Roger Wade at  a time when dance music and hip-hop were the two most important British musical influences and gave rise to the birth of street wear. 

 And in 1989 a lot of very culturally significant stuff was going on around the world. In England, teenagers waited eagerly in motorway service stations for directions to fields in the middle of nowhere. Fields of dreams immortalised in the memory of the UK dance scene. Boxfresh was born out of this…a hedonistic generation evolving through acid jazz, trip hop, drum and bass into UK garage, grime and dub step. 

 Trends and people may have come and gone…but their ethos has never changed. Twenty years later, brought by a team of talented experts, the Boxfresh brand continues to innovate their passions: music and art. 

In 2011, Boxfresh was the fashion sponsor for the NME Awards and partner of their national tour, alongside groups Magnetic Man, Crystal Castles and Everything. Boxfresh proudly represents the last two decades of young culture, with a very British style. 

Boxfresh 2012

 For 2012, the men’s footwear adds to the collection by employing rich nubucks and tumbled leathers. Waxed canvases and scratch leather have been combined with new textile linings and fine metal to create a new range, of outdoor fashion boots, classic Chelsea’s, casual wallabies and retro vulcanised pumps.

Boxfresh Shoes now at Love Clothing....

 Boxfresh Dalston Canvas Waxed Pumps

 Boxfresh Helm Dark Brown

 Boxfresh Sparko Nylon Navy & Orange

 Boxfresh Swich Canvas Light Grey

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