Country Casual 2012
With the amazingly coloured Spring/Summer 2012 campaigns, efforts in delivering a mix of nostalgic vintage tones and sun bleached modern urban men’s look for their young and upbeating target audience. , By absorbing the merit of the high end and ready to wear fashion crafting in sourcing high quality fabrics and distinguishing interesting themed designs, the same time providing a great adequate consistent ranges for end consumers to experience the uplifting and quality lifestyle.
Transitional, mix and match, and effortless in a competitive relaxed structure could conclude the whole Spring/Summer 2012 men’s collection, especially the sun-bleached colour theme has created the outgoing and socialising experience for consumers who are looking for the similar understanding in choosing appeals to wear to fit their own personality. The slightly faded colour in each garment perfectly fit the Spring/Summer theme in the whole to enrich the experience of being Reiss in making iconic chic and design led modern looks, combined with the relaxed structured in lifting the conventional tailoring to fit the modern days to fit young male and young professional target audiences.
If relaxed and oversized shoulders are the hallmark of the emerging relaxed tailoring trend, then loose cut trousers / pants follow a close second. At the outset they may feel like an easy way to interpret the trend, but don’t be deceived: they’re the element that is easiest to get wrong.