Life's a Beach….
Whether you're braving the British beaches or heading abroad for a long, hot summer, you'll want to look good on the sand. Thankfully, it doesn't matter whether you're looking fit and fabulous or have yet to achieve the perfect beach body because this year's big trends have something for everyone. There's nothing dull about this year's hot beach trends. Bold colours, bold prints and striking satin are the order the season so be bright and beautiful this summer.
Prints too are big and bold, whether floral, geometric, tribal or the ever-popular animal print. If you're not a fan of printed materials, think bright, near-on neon colours, either single or blocked. For a truly eye-catching look, a satin bikini is a must and even sequins are likely to make an appearance in the high street as they have on the catwalk.
If you prefer to keep thing low-key, monotone is the way forward. Elegant black or white retro styles or those with interesting details will undoubtedly prove a hit. Less is more when it comes to baring too much skin with swimwear, so leave a little to the imagination and invest in a beach cover-up. Get a two-in-one garment, a cover-up for day and bandeau dress for cocktails at night. Just add a touch of sparkle with jewellery and a pair of metallic sandals and away you go
This season's swim shorts for men are all about Hawaiian prints and flashy colours. Forget your usual navy, black or beige pair -- trunks are a great way to display your flair for colour and patterns you wouldn't normally dare go out in. In addition to flash and floral, cargo pockets are a popular addition to many trunks, as you might have noticed in this year's fashion collections.
The greatest thing about many of the swim shorts out there today is that they can double up as regular shorts, and look great with any sleeveless T or short-sleeve shirt. For men, whether you're lucky enough to live in a city by the sea, or are visiting a hot climate, you need the threads that'll make you look hotter than the sizzling sun.
All clothes available from Love Clothing….