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Thursday, August 2, 2012

Abandon Ship.....

Abandon Ship Apparel

A East Glasgow based brand formed in the first half of 2011 this brand has quickly got a name for itself thanks to clean, eye catching designs and a carefree lifestyle brand image. Currently selling online and available in numerous stores across the country, this brand has gone from strength to strength in the short period of time since its conception. With bigger things to come this is very much a brand on the rise. Abandon Ship Apparel started with just 3 designs and put out the images of the t-shirts and the brand name across social networks, especially Facebook and Tumblr and used them to guide in the customers.

Their designs were a bit different from what a lot of brands at that level were doing, they were very clean and low on branding, meaning that people from numerous backgrounds could pick them up without buying too much into anything. They launched after about a week of “building hype” and watched the sales trickle in.

They sold out after a couple of weeks and by then had already ordered a bigger replenishment of stock using the money they had made and from then on they just put the money they made back into the company over and over and watched it grow. Design-wise they just kept adding to their catalogue, chopping and changing the t-shirts they sold depending on popularity and season. They also spent a great deal of time getting the shape and detailing of the t-shirt right, right down to the printing processes they useTheir rise to greatness is not surprising when you look at what they’ve got on offer, with clean cut designs that definitely catch the eye this is a brand that knows where it want’s to go.

With their combination of nautical and tattoo inspired prints, they are showing us all exactly what's been missing from the t-shirt world. Abandon Ship really are excellent and with massive plans for 2012, they could soon go from big to massive in a very short space of time. The brand will be appearing at some of the biggest music festivals this year and will be releasing a slew of new products. The brand is inspired by many things. Iconic imagery, pop culture and generally just things they think are cool.

Coming to Love Clothing Soon....

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