Love Clothing

Come and visit us at www.loveclothing.com

Wednesday, August 29, 2012

Ever Changing, Ever Developing: Fly A/W 2012


FLY LONDON “Ever changing, ever developing” 


FLY London strives to attain modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As “following fashion” takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity. in their A/W 2012 campaign




Fly London is a brand that originates in the funky backstreets of London They exhibit much of that cool, urban, sophistication for which England's capital city is known throughout the world. There are so many different styles of shoes within the Fly London collection that we are sure that even the fussiest of dressers will find something they like. The eclectic design was kicked off by a British guy called Perry King.












Perry was a talented designer who hooked up with the factory and the then head of Base London Shoes. Hence the connection between the two companies in the very early days and the common suffix 'London'. Fly Shoes augmented this initial capsule collection with a small range of formal shoes and boots each time taking great care NOT to follow and form of standard development and not adapting lasts and design tricks that were already present in the market. Targeted at the young fashion market, each new FLY London collection stamps its own ID on a great variety of styles, colours and materials, creating a unique personality. This brand places an emphasis on fashion, and is best expressed in their motto, 'Why Walk When You Can Fly'. 


Targeted at the young fashion market, each new FLY London collection stamps its own ID on a great variety of styles, colours and materials, creating a unique personality. FLY London’s continuing aim is to create a global fashion brand available in leading fashion outlets worldwide. They are so comfortable, extremely appealing and they will certainly turn heads on the high street - or at least make people nod, as they look to your feet, to your face, and back to your feet.


1 comment:

  1. the best post i saw about Fly London aw 2012 campaign :)

    João Bacelar

    ReplyDelete